Company Profile
Ipsos Sdn Bhd (912941-X)
Tagline
Game Changers
- Contact Person
- Jennifer Chang
- Address
- 23rd Floor, Centrepoint North Mid Valley City, Lingkaran Syed Putra 59200 Kuala Lumpur Wilayah Persekutuan Malaysia
- Areas of Specialization
-
- Accounting
- Banking / Finance
- Business Services
- Marketing / Public Relations
- Media & Advertising
- Media & Communications
- Medical Services
- Research & Development(R&D)
- Other / Not Specified
Online Profile
Welcome to Ipsos - Global Market Research
Ipsos is among the world’s largest global research companies
focusing on five key areas: Advertising, Public Affairs, Media, Loyalty
and Marketing. Our ambition is to make market research one of the
primary means to understand contemporary society and economy, and to
make Ipsos a strategic partner for those who wish to better understand
the world and play an active part in it, with lasting success.
We have more than 16,000 professionals in 88 countries working with more than 5,000 customers.
History
Ipsos was founded in Paris in 1975 by Didier Truchot, who was then
joined by Jean-Marc Lech as a co-chairman in 1982. By end of the 1980s,
Ipsos had established itself as a successful and innovative company in
France, with a recognised brand in public opinion and media research,
several advertising effectiveness services and an omnibus survey.
During the 1990s, Ipsos companies were prominent in the five major
European markets of France, Germany, Italy, Spain and the UK. In late
1997 Ipsos acquired ASI, one of the USA’s leading advertising research
companies; while in Latin America, the Novaction companies were
integrated within the Ipsos network.
In 1999, Ipsos was listed on the Paris stock exchange and continued to
expand its business in the Asia-Pacific region. With turnover exceeding
a billion euros in 2010, Ipsos continues to reinforce its expertise and
operational capacities in the international marketplace. In October
2011, Ipsos acquired Synovate, resulting in a newly combined Ipsos
organization that ranks as the world’s third largest research agency.
