The name “AsSAFFA” itself is derived from the Arabicroot word ‘Saf’’, meaning pure. This concept of purity is reflected in the ideal that the firm strives for in every single one of its project no matter how big or small.
It is the belief of the firm that being pure in architectural terms means a return to the basic issues at hand. The firm is committed to imbue value in all its projects in the face of the limitation of time, cost and convention.
Purity in intention and execution means that each commission is treated special and accorded its individual attention, a selfless approach that guarantees a house truly becomes a home and a building truly become Architecture.