Maxis Berhad (867573-A)

Online Profile

Profile

Maxis Berhad, with its consolidated subsidiaries (together, 'Maxis'), is the leading mobile communications service provider in Malaysia with over 13.95 million mobile subscriptions as of 31 December 2010.

Maxis was granted licences to operate a nationwide GSM900 mobile network, a domestic fixed network and an international gateway in 1993. It commenced its mobile operations in August 1995 and launched its fixed line and international gateway operations in early 1996.

Since its establishment, Maxis has been providing a full suite of services on multiple platforms to fulfil the telecommunications needs of individual consumers, SMEs and large corporations in Malaysia.

Maxis' mobile service is offered on a postpaid basis under the Maxis brand and via a prepaid format under the Hotlink brand. The use of these two distinct brands, underpinned by synergistic values, has enabled Maxis to develop its prepaid business successfully while maintaining growth in its postpaid segment.

Maxis has also pioneered and led the Malaysian market in delivering innovative mobile products and services. It was the first to launch 3G services in Malaysia - known as Maxis3G - in July 2005, and in September 2006, it became among the world's first to use HSDPA, a high-speed upgrade of its 3G network, to provide wireless broadband services. It was the first operator to bring the BlackBerry© and Apple iPhone© smart phones to Malaysia. The company in April 2009 unveiled the first commercial NFC-powered service in Malaysia.

Maxis provides enhanced postpaid packages to corporate and SME customers, based on its highly successful consumer postpaid plans. These plans are custom-made to meet the needs of enterprises, especially improved communications within and beyond their compound.

Maxis' international gateway services include termination of traffic into Malaysia from international telecommunications companies, supporting Maxis' own outbound international direct dial (IDD) traffic, collecting international transit traffic and bandwidth leasing services. Maxis presently maintains bilateral connections with more than 95 carriers in 38 countries and has capital investments in a number of submarine cable systems to carry its international voice and data traffic.

Maxis' significant growth and strong track record of bringing innovation, excellent customer experience and value to stakeholders has won the company numerous awards over the years. The latest awards include:

• Malaysia's Top Ten Companies: Ranked 1 - Asia's 200 Most Admired Companies, The Wall Street Journal Asia, 2006
• Asian Mobile Operator of the Year - Asian Mobile News Award, 2007
• Fourth Most Valuable Brand in Malaysia - Brand Finance, 2008 and 2009
• Service Provider of the Year (Malaysia) - Frost & Sullivan, 2008
• Mobile Data Service Provider of the Year (Malaysia) - Frost & Sullivan, 2009
• Recipient of the Asia Pacific Super Excellent Brand Award - Asia Pacific International Brands Summit Malaysia, 2009

Maxis' vision is to bring advanced communications services to enrich its customers' lives and businesses, in a manner that is simple and personalised, by efficiently and creatively harnessing leading edge technology, and delivering a brand of service experience that is reliable and enchanting.